SHEIN - Do I Have Everything?

For SHEIN's Year-End campaign in Germany, we took on the complete production of an emotional, multi-channel film, photo and audio package. The campaign is built around the universal question of the festive season: "Do I have everything?".

The strategic goal was to anchor SHEIN's full diversity (Fashion, Home & Kids) within a single, emotional narrative and establish the brand as the go-to destination for all perfect moments of the festive season.

The central TV commercial captures the emotions of the festive season in a seamless continuous shot, gliding through seven intimate moments of a day with family and friends.

The 360-degree package also extensive photo production for OOH and online media, dedicated social media brand videos, Quickship films promoting 4-day delivery, and a tailored Spotify ad.

+ Credits

Sub-Brand Videos

To give SHEIN's diverse sub-brands a distinct personality, we produced a series of energetic, model-focused videos for social media. Each video featured a single model in a dynamic studio setting, bringing the unique aesthetics of the sub-brands Cosmina, Missguided, and SHEIN Bae to life. These short, platform-native videos were designed to stop the scroll and clearly differentiate the specific styles available within the larger SHEIN universe.

OOH & Online Photography

The 360-degree approach included a full photography production for all OOH and online media. Shot in parallel with the film, the images translate the emotional narrative of the TVC into high-impact, static key visuals. Each photo captures one of the campaign's core moments, from festive parties to cozy home scenes, consistently showcasing the multi-category range (Fashion, Home, Kids) in the same vibrant, stylish aesthetic.

Behind the Scenes

Go back