Saab - Alles außer Autos.
"I am looking for spare parts for my Saab" - this sentiment frequently graces the inboxes of Saab employees, underlining the enduring legacy of Saab automobiles, despite halting production over two decades ago. Saab has certainly left an indelible mark on automotive history, yet its core expertise has always resided in the realm of defense technologies.
We had the honor of producing a short brand film for Saab. The film allows Saab to bid a respectful farewell to its automotive heritage, while simultaneously showcasing the incredible breadth and dynamism of their contemporary product portfolio. This film illustrates that Saab's innovative journey is far from over - in fact, it's more thrilling than ever.